M E D F O R D
T E C H N O L O G I E S

1. Introduction

This Privacy Policy (“Policy”) applies to the personal data that the MEDFORD Technologies Private Limited (collectively, “MEDFORD”, “we”, “our”, or “us”) may process through our online properties, including www.medford.in , our online and mobile services, other websites and online services offered by MEDFORD (the “Services” ), and any online applications that link to any MEDFORD websites (collectively the “Site”). This Policy outlines the types of personal data we may collect when you access the Site, how we use this personal data, your rights and choices in relation to your personal data, and the steps we take to safeguard personal data.

This Policy is incorporated into our Term of use, which applies when you use our Site. By accessing our Site or voluntarily providing your personal data to us, you are acknowledging that your data will be processed pursuant to this Policy

2. Data Controller

When you access our Site and/or use our Services, MEDFORD acts as the “Controller” or “Business” that is responsible for the processing of your personal data.

3. Personal data collated by MEDFORD

We may obtain personal data about you when you visit our Site, including:

For certain activities or types of personal data, we may provide you with further details about our processing at the time of collection.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. Please contact us with any concerns.

In certain circumstances, we may require personal data by law or to provide our Services and if you fail to provide that personal data when requested, we may not be able to perform contracted services (for example, to provide you with goods or Services).

4. How MEDFORD collect personal data

We, may automatically collect information through cookies and other tracking technologies (referred to in this Policy as “Cookies”) when you interact with the Site. As you navigate through our Site, we may use automatic collection technologies to collect certain information about your equipment, browsing actions, and patterns, including, the details of your Site visits (e.g., resources that you access, traffic data, location data, logs, language); date and time of access; frequency, and other communication data; and information about your computer and internet connection, including your operating system, host domain, and browser type or detail. MEDFORD uses this information as statistical data to help us improve our Site and deliver a better and more personalized service including helping us determine traffic patterns, count the number of Site visits, determine traffic sources, and determine the frequency and last date of your visit to our Site.

Third-party vendors show MEDFORD's ads on sites across the internet, and they may use Cookies to serve ads based on past visits to MEDFORD's website. We may combine automatically collected information with other personal data we obtain about you, which may include data we obtain from other sources. Cookies on our Site may be used to collect personal data about your online activities over time and across different online services.

For more information about the types of Cookies used by the Site, access the Privacy Preference Centre.

We may engage third-party web analytics services, such as Google Analytics, that use Cookies to help us analyse and understand how visitors use the Site, administer and improve our Site, and advertise on our behalf across the internet. The information generated about your use of the Services will be transmitted to and stored by Google. We may use information collected from Google Analytics to implement Google advertising features such as interest-based advertising, audience targeting, dynamic remarketing, behavioural reporting, demographics, user segment analysis, interests reporting and display advertising.

We may contract with service providers, to help us analyse activity on our websites, our chat functionality, and mobile apps as applicable, through session replay technologies to help us understand and analyse how visitors use our Site, and to improve the Site. These technologies may collect the following types of information, among others: IP address; screen size; device type (unique device identifiers); browser information; geographic location; and preferred language.

5. How MEDFORD processes your personal data

We may process your personal data to render Services to you or to fulfil a current or anticipated contractual agreement with you when you visit our Site. This includes to:

We may process your personal data to comply with our legal obligations, including responding to court orders or subpoenas, complying with regulations, and otherwise fulfilling legal requirements.

We may also process your personal data where it is necessary for our legitimate interests, including to:

We may process personal data with your consent. When processing your personal data based on consent, we will provide additional notice where required by applicable law.

6. How MEDFORD Safeguards your personal data

MEDFORD takes appropriate steps to safeguard your personal data and our Site. We have implemented appropriate technical, physical, and organizational measures to ensure a level of security appropriate to your data (considering technology, cost, and the nature of processing).

Still, no method of transmission over the internet or method of electronic storage is 100% secure; therefore, MEDFORD cannot guarantee that your personal data is absolutely secure. If you have any questions about the security of our Site, you can contact us as set out in the “Contact Us” section below.